i've spent two decades working in media as a news reporter, publicist & media entrepreneur - and i'm going to help you take your brand to the next level. 

As a former TV news reporter, the founder of an award-winning publicity agency, and a current media contributor, I understand how the press works.

Over the past decade, I've worked with some of the fastest growing businesses and startups in the country, helping them to grow their brands, increase their visibility, and to make more impact.

And I can teach you how to leverage it for your business too.

Hi, I'm Emily.

Leverage your publicity and media features for more visibility, credibility, and impact.

Gain valuable press coverage that reaches thousands- even millions- of your target customers

Position yourself as a go-to expert and thought leader in the media

In Amplify, I'll help you to...

*Pitch reviews by Emily and her team so you can confidently send out pitches that get noticed!

*AMPLIFY Publicity Workbook: 50+ pages of actionable strategies, pitch prompts, templates & more to ensure your success- you can print off and start right away.

* Valuable bonuses, including: 

  - Private AMPLIFY Member's area/email support, to get additional support & ask questions- you're never alone if you need support!

  - Thought Leadership pitch opportunities to land a column or article in a major outlet... and more!


In AMPLIFY, I teach you everything I have used in my two decades working in the media to land clients major press, including:
 
* 20+ actionable PR training videos 

*Template pitches + real life examples that have landed clients big press

PRESS. MEDIA. IMPACT.

AMPLIFY PR IS FOR YOU IF... 

  • YOU SELL A HIGH-QUALITY PRODUCT OR SERVICE

  • YOU WANT TO BE SEEN AS A LEADER IN YOUR INDUSTRY

  • YOU KNOW YOU CAN CREATE MORE IMPACT IF ONLY YOUR CUSTOMERS COULD FIND YOU

  • YOU WANT TO GET IMPACTFUL PRESS AND BUILD GENUINE MEDIA RELATIONSHIPS

  • YOU DON'T want to spend $5k+ each *month* on a pr agency (amplify is less than *half* pay once, access forever)!



Hiring a firm or publicist costs thousands a month. Packages at my firm start at $5,000+ and many agencies require a 6-12 month contract. Delegating PR can be very effective if you find the right partner- but it's also a significant investment.

PICK TWO?

EXPENSIVE

Trying to figure it all out on your own from square one is a major time drain. And let's face it, you're busy enough running a business! Chances are, your time is worth more than starting from zero.

A TIME SUCK

Like they say, "If you want it cheap & fast... then it's not going to be good!" 

INEFFECTIVE

You could hire a firm or publicist and spend tens of thousands of dollars to get the media’s attention, but there's an industry secret nobody is talking about…





The kind that reaches thousands, potentially millions of your target audience can be...

So, here's the deal...

You can actually do it yourself…

but not
by yourself.
 



that's why I CREATED A MEDIA MASTERMIND FOR ENTREPRENEURS LIKE YOU! 

You know that saying... Cheap. Fast. Good...

Yeah, getting good press is kinda like that.

How to leverage your media opportunities for an impact on your brand and your bottom line.

How to prepare for and confidently dominate the different types of media opportunities and interviews available.

How to pitch your business, product, or services to the media in a way that will get them to say YES!

i'll teach you exactly how to... 

Gain the visibility you need and position yourself as the go-to expert or leader in your industry.

Where to find media opportunities and the contacts who will feature your brand in your target outlets

How to craft your message to resonate with the media and an audience of millions of potential customers. 

tell stories the media loves

Find press opportunities

Get visibility & Thought Leadership

Pitch Like a Pro

Rock Your Press

get customers

Imagine having the complete roadmap - no more guesswork, troubleshooting, or waiting.

Lindsey Castleman
Marriage Counselor

"After one call with Emily, I landed two TV interviews and two print articles... and my weekend marriage intensive sold-out! 
 
Since then, I've been a recurring guest on TV and I'm frequently asked to provide my expert advice and tips."

Nicole Walters
Entrepreneur & TV personality

"Emily has supercharged my business with her PR skills! She’s amazing at navigating the complex world of media- locking down great events and coverage that aligns perfectly with my business goals. 
 
Working with Emily is what you need to get to the next level."

Kristin Revere
Co-founder, Gold Coast Doulas

"After implementing just the first two lessons of what Emily teaches in Amplify, my doula agency landed two TV features and a radio interview! The best part? Now reporters are contacting me for story ideas!
 
I highly recommend Amplify. If you’re wondering if it’s worth it, just sign up- you’ll be glad you did."

What people are saying...


Emily Shepard,
PR for Bonsie Baby

"Within 2 weeks of joining AMPLIFY PR, I’ve landed two MAJOR features including a Forbes gift guide. Emily's "follow-up formula" got the press to respond within minutes! The best part has been the direct communication with Emily. She’s so helpful & I’m so grateful for her guidance!

Real Results, Real Press!

The best free tools + hacks to find media contacts, track your pitches, and land press

How to rock your on-air interviews even if you've never done one before 

How to find and pitch contacts 

enroll to get:
6 Modules and 20+ Actionable PR training videos including:

>enroll now<

 instant access

Ready to amplify?

Creating a simple + effective press kit so the media can share your story

How to pitch yourself as a thought leader for byline articles, podcasts, and more

How to write content the media wants to share

The best ways to leverage your press for more customers and more impact

plus, these valuable bonuses:

Pitch reviews and feedback! Just post your pitch in our private support area and get feedback

Template pitches + real life examples that have landed clients in major press

Actionable AMPLIFY Publicity Workbook so you can download & execute

Database of thought leadership opportunities and editorial calendars - know what the press is looking for to land your pitch! 

$1,997

Ready to skip the large retainers, long contracts & save thousands white getting impactful press + building authentic media relationships?

Let's Do This!

join with payment plan!

$700

3 payments of

payment plan

join now!

$1997

1 payment of

pay in full

When does the course start & finish?

This is a self-paced program and most students do one module per week for six weeks and revisit the content as often as needed. You have lifetime course access to revisit whenever you'd like!
 
Throughout the year there may be bonus coaching calls offered that are recorded and added to the member's area. As a new member, you will be able to submit your pitch for review directly in the course program and to ask any specific questions relating to your PR strategy- we are here to ensure you succeed! 

Frequently Asked Questions

How is AMPLIFY different from PR books and programs?

I’ve been on both sides of the pitch-- as a reporter and a publicist. I've worked with scrappy startups and also some of the fastest growing brands with more than $100+ million in annual revenue. No matter what your business model is, chances are, I’ve helped businesses like yours score media coverage.
 
AMPLIFY is different because it's very tactical - I share real examples. And, I don’t just teach you the content and leave you to fend for yourself. You’ll have access to me during our live calls and I'll personally review your overall PR strategy and pitch.

Are there refunds?

The short answer, as a digital program that must protect against digital theft, no. However, we're confident that we over-deliver on all of our promises and if you do the work, you'll get results- we have a track record of this success! You are always welcome to reach out to our team for further support and feedback at hello@emilyrichett.com

Yes, enroll now!

You're on the brink of something great... let's do this!

Ready to amplify your business?

Still have questions? 

Email my team at hello@emilyrichett.com