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Emily Richett's Blog
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It’s the long awaited media episode! Finally, on episode 81 of the AMPLIFY Show, I’m tackling all those juicy media issues and my behind-the-scenes experience working in journalism, TV news and PR. I invited a special guest on share his unique perspective, award winning radio broadcaster Justin Barclay. He hosts a show in West Michigan […]
I see this all the time with small business owners. From past students in my AMPLIFY PR course to clients of my PR agency, I’ve seen business owners excited for media coverage but reluctant to get in front of the camera or microphone. The truth is, to really amplify your business, you have to be […]
Everyone likes getting media coverage. But before you get in front of the mic, there are a few things you need to have in place first, in order to ensure you’re getting a good return on your PR investment. I put together a video sharing the top 3 things you need before getting press (hint: […]
So you’ve crafted your elevator pitch, and you’re ready to pitch your business or idea for a local TV story. I have more tips in my publicity guide and a thorough pitching section in my PR course, but here are a few quick tips to get you started! 1- Keep your subject line short & […]
If you’ve seen my free Publicity Guide, you might be surprised or even disappointed that I don’t dive right in with advice on the glamorous tasks like pitching and on-camera interviewing tips. That’s because if you don’t lay a strong foundation in your pitch with your purpose, nothing else is going to be effective. Pitching […]
