Emily Richett's Blog

Welcome to

If you’ve seen my free Publicity Guide, you might be surprised or even disappointed that I don’t dive right in with advice on the glamorous tasks like pitching and on-camera interviewing tips. That’s because if you don’t lay a strong foundation in your pitch with your purpose, nothing else is going to be effective. Pitching […]

Creating Your Brand Elevator Pitch

Business + Publicity

You’ve heard the saying, “All publicity is good publicity,” but that’s not the case with politics where you can quickly alienate a significant portion of your customers. This blog was originally published in 2019, leading up to the most polarizing election my generation, perhaps our country, has experiened. Most of this is still relevant and […]

Avoiding Political Backlash and Cancel Culture: PR Advice for Businesses and Entrepreneurs

Business + Publicity

Like many millennial entrepreneurs, I’ve had the luxury of running a business in a very strong economy. I launched HAPPY PR, a boutique public relations and marketing agency, in 2012 after transitioning from my first career as a TV news reporter. I lucked out back then and landed that job as a new college graduate […]